We want to establish Nutella as the very best spread for bread.

So we launched a nationwide search for the very best bread to pair with Nutella, creating a social campaign that got people debating online, exploring with families and foodies as they sliced, toasted and tore through combos before crowning the ultimate winner.

The contenders:

White, Granary, Brioche, Crumpet, Sourdough, Bagel, Muffin, Rye

After we conducted our own spread experiments, we reached out to foodie creators to test it themselves.