We set out to remind professionals that battery is still in the game, and the new XGT Makita battery packs more power than ever before. Our audience spend their days outside, listening to music, so we remixed Groove Amarda’s ‘Superstylin’ with the sounds made from the tools they work with to prove it’s efficiency and power.

• Doubled sales during the campaign

• Over 1.02 billion impressions

• Increase in first time buyers, and a noticeable shift toward a younger customer base.